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Carnatic Musician's Brand & Website

Yoga Kirtana 2026 - Present

The Brief: Build a brand for a Carnatic vocalist that feels rooted in the tradition without looking like a stock

The Approach: I started from how the music actually works. Carnatic music begins with the tanpura's (instrument) hum and a single point of silence before sound — the bindu. I turned that idea into a family of logo directions:

Resonance Mandala — the tanpura at the centre, music radiating outward.

Bindu Spiral — the origin point each raga unfolds from.

Sri Chakra Emblem — the sacred diagram reduced to its most essential geometry.

The Hamsa — Saraswati's swan in one unbroken outline.

The Y- Tanpura

— A symbolic figure.The letter is the instrument

Continuous-Line Tanpura — the instrument resolving into a single melodic line.

The craft: Each direction was hand-sketched first, then refined into vector. Because I also build, the chosen identity carries straight into a coded, responsive website — one consistent system end to end.

Styloholic 2023- Present

Designed and developed a complete e-commerce website for a Singapore fashion boutique from concept to launch. Handled end-to-end execution including user research, visual design, development, and ongoing maintenance.
Delivery Excellence - Delivered project 2 weeks ahead of schedule with 100% client approval. Created 15+ reusable components reducing future development time by 30%.
Technical Performance - Achieved sub-3 second page load times, 95% accessibility compliance (WCAG), and 100% functionality across 8 major browsers with complete mobile responsiveness.
User Experience Impact - Streamlined checkout from 8 steps to 4 steps and reduced product discovery from 4 clicks to 2 clicks. Built comprehensive design system with 20+ components.

Niga arts 2024- Present

Designing dynamic website for prestigious Singapore art school to showcase unique artistic offerings and cultural significance. Managing complete end-to-end execution from research to development.
Project Leadership- Leading solo design and development process 3 weeks ahead of schedule. Maintaining 100% stakeholder alignment through comprehensive client consultations and strategic planning.
Research & Design - Impact Conducted user research with 20+ students and faculty, building 25+ custom components for art education sector. Designing intuitive navigation reducing course discovery from 5 clicks to 2 clicks.